Fuel With Real Food
Prime Protein: 20g+ of complete, gut-friendly protein per scoop from grass-fed beef. No dairy, no whey, nothing artificial.
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Ben Azadi
21g
protein
3
ingredients
0g
added sugar
equip Prime Protein
- The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
- Clinically proven, gut-friendly, bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.
- Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
- Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.
What's the difference between low and no sugar?
What Are The Differences?
What’s the same?
Grass-fed beef isolate with 20g+ of protein per scoop, tastes like dessert and features just a handful of thoughtfully sourced, real-food ingredients.
What is beef protein powder and how is it made?
Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.
Does it taste like beef?
Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.
What’s the difference between beef protein and collagen?
Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.
What’s the best way to mix it?
Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.
Is it third-party tested?
Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. Equip believes in real food, radical transparency, and results you can trust.
Nutritional Facts
What Are The Differences?
What’s the same?
Grass-fed beef isolate with 20g+ of protein per scoop, tastes like dessert and features just a handful of thoughtfully sourced, real-food ingredients.
Built From Beef. Backed By Nature.
21g of Gut-Friendly, Grass-Fed Beef Protein
Prime Protein delivers 21g of complete protein from grass-fed beef isolate, plus naturally occurring collagen and gelatin, from real food ingredients. No whey, no dairy, no gluten, no soy. Just clean, bloat-free fuel your body knows exactly how to use.
Complete, Nose-to-Tail Nutrition
Most “beef proteins” are just bone broth. Prime Protein is made from grass-fed beef and bones for complete, nose-to-tail nutrition, packed with all nine essential aminos, plus collagen and gelatin for joints, skin, gut, and recovery.
No Junk. No Fillers. Just Real Food Ingredients.
No gums. No sugar alcohols. No fake sweeteners. Just clean, third-party-tested ingredients you can trust, like grass-fed beef, vanilla, cocoa, or strawberry. No dairy. No gluten. Nothing artificial. Just real food, made simple.
Creamy. Craveable. Never Fake.
No chalk. No candy-bar sweetness. Just naturally creamy, rich flavor that blends like a dream, in smoothies, coffee, or baked goods. Tastes like dessert. Fuels like real food. No weird aftertaste. No regrets.
Ingredients From The Farm, Not A Lab
Packed with complete, high-quality protein from grass-fed beef, Prime Protein delivers the nutrients your body actually wants. No fillers. No shortcuts. Just real food, the way it should be.
- Gluten Free
- Dairy Free
- Soy Free
- Whey Free
- No Artificial Flavors
Beef Protein vs. Other Sources
Prime Protein
How Equip Makes Beef Into Powder - The Real Food Way
Equip's protein starts where real food does: with grass-fed, pasture-raised cows from trusted farms in the U.S. and Sweden. Equip uses a clean, no-shortcuts process, just heat, water, and time. No harsh chemicals. No sketchy solvents.
Equip crushes beef bones and removes the good meat still clinging to them, then removes the fat (and cholesterol) and slow-cooks it all like a nutrient-rich bone broth. From there, it’s gently dried into a rich powder packed with protein, collagen, gelatin, and the amino acids your body needs to recover, rebuild, and thrive.
Unlike collagen or bone broth powders, Prime Protein is complete, with all nine essential amino acids, including tryptophan and cysteine. (Yep, the ones most “beef protein” powders are missing.)
So when Equip says real food, it means it, nose to tail, thoughtfully sourced, and made with nothing to hide.
Why Thousands Have Made The Switch To Beef Protein
5.0
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Yummy
The banana is yummy. I use it for everything from smoothies to overnight oats, to creamy dessert.
Yes, I recommend this product.
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Verified Purchaser
Delicious, mixes well (not lumpy), and doesn’t give me tummy issues that other protein powders give me.
Yes, I recommend this product.
Originally posted on Prime Protein - Cookies & Cream (Low Sugar)
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Verified Purchaser
I love this alone or in a smoothie. Delicious and doesn’t give me tummy issues like other protein powders do.
Yes, I recommend this product.
Originally posted on Prime Protein - Vanilla (Low Sugar)
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Love the chocolate flavor!!
I love this stuff! It is a unique chocolate taste but I find myself craving it. I love mixing it with milk, ice, and collagen powder for a yummy shake. My husband doesn’t care for the chocolate flavor but I LOVE it! Wish it wasn’t so expensive, but love the high quality ingredients. It’s a fun splurge every now and then!
Yes, I recommend this product.
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Verified Purchaser
Found out about this wonderful product from Ben Azadi. Husband Loves both varieties of chocolate! The banana is excellent also. Great way to get much needed protein As I am in my eighties Happy with my purchase! Will continue to order.
Yes, I recommend this product.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.
* Based on a randomized, double-blind clinical trial. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.